Archive for September 2016

Introducing… the Mystery Minis Box

Part of the thrill for a skincare junkie is finding new favorites. With each product that our team doesn’t love, there’s the sense that the next box we open or cleanser we foam up will be that much lovelier! Maybe it’ll have a killer scent, genius packaging, or the texture of the cream will be…

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1 Day, 1 Mask: Korea’s Top Beauty Trend

It’s called “1 day, 1 pack.” And while this is not a reference to an unfortunate nicotine habit, it may well be just as addictive. 1 일1팩, as it’s called in Korean, is a beauty trend that originated in Korea some years ago, when stories began emerging about Korean celebrities attributing their amazingly pristine skin…

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A New Exfoliating HG: Salon de Tte

Going to the bathhouse a few times a month with my grandmother and mother, was a time-honored tradition in my family. It will be an almost all day event, where we would spend hours talking in the steam room, dipping in various botanical-infused pools, wrap up our hair in conditioning masks and face mask to…

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Experience “Velvet-Skin”: Ultra Dewy and Ready to Absorb

As we know, hydrated skin is healthier skin. This is the foundational rule behind K-Beauty that helps people of all skin tones and types transform their complexions for the better. There are some ingredients that are native to Asian skincare that we rarely see in Western beauty, and Galactomyces is one of these culprits: pronounced…

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We’re going to Beautycon NYC!

We had such an amazing time at Beautycon LA earlier this year, and we’re so excited to participate in Beautycon again, but this time on our home turf! Beautycon is an annual festival with multiple dates across the country where beauty addicts get to interact with their favorite digital influencers while seeing and shopping with…

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Hydration Cures a Multitude of Sins (…Skin Sins, That is)

It’s a fact as old as the K-beauty wave itself, but it bears repeating: hydration is the key to better skin. Often, as I talk to customers or people interested in skincare, I recommend multiple lightweight hydrators, regardless of skin type- and I’m met with surprise. They’re surprised for two reasons: First, most people believe that…

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