Dehydrated Skin: What Causes It and How to Fix It

Although they’re used interchangeable, dry skin and dehydrated skin are two different things.

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Skin Inflammation: The Good, the Bad, & Everything In Between

Inflammation serves an essential purpose both on skin and throughout the body. So, why are we trying to fight that?

Why Hyaluronic Acid Is A Holy Grail Skincare Ingredient

It’s not often an ingredient comes along that benefits just about all skin types, works well with all other actives, and has both immediate and long-lasting skin benefits. We’re talking about hyaluronic acid, of course!

Face Serum: What It Is & How to Choose One

Face serums are one of the most important steps in a skincare routine. The right tricks can help you max out its benefits.

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Why We Made a Hyaluronic Acid Serum With 5 Molecular Weights

Watch to learn how we leveled up your favorite hydrating ingredient to make a product that not only infuses skin with moisture, but fills it layer by layer with plumping hydration.

Answering Your Plum Plump Serum Questions

Here, we any any questions you might have about our new serum, how it works, and how to use it in your routine!

How to Tell if You’re Overwashing Your Skin

Over-cleansing can strip your skin of natural oils, impairing your skin barrier and leaving it dry and tight. A few tweaks to your routine can help.

Double Cleansing: What It Is & Why You Need to Do It

It takes a little extra time, but this smart cleansing method ultimately leaves skin looking cleaner, feeling softer, and less prone to breakouts.

What Is A Cleansing Balm And Why Do You Need One?

Cleansing balms are a K-beauty staple, and we think they should be a part of everyone’s routine!