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See you at KCON LA!

We’re going back to Cali… for KCON LA. If you missed us at KCON NY or Beautycon LA, come meet us at KCON at the LA Convention Center! As a refresher, KCON is the biggest Korean culture (Hallyu) conference in the US, covering Korean pop culture, food, film, fashion and even beauty! We will be there for all three days, July 29th to July 31st with exciting guests, panels, workshops, and meet & greets!

This year, it will be hard to miss our booth! We’re partnering with 4 other exciting startups: Music Mind, Kooding, Eggbun, and Snackfever! Together, we are the #KCrew! As startup companies, our collective are all about elevating K-culture and making it easier for everyone to enjoy everything from K-pop, K-snacks, K-fashion, language, and of course we’ve got K-beauty covered. Our pavilion is your one stop shop for fun activities and incredible giveaways. By visiting every K-Crew booth, you can be entered to win a trip to Seoul, so be sure to visit the K-Crew pavillion!

Of course, outside of our booth, we are holding some exciting events! Here is a summary of the events we’ll be participating in below – email us at with any questions!


Friday – July 29 1:00PM – 2:00PM

No-Makeup Makeup K-beauty Workshop with Joan Keem (and Meet & Greet)

Are you a huge fan of Korean dramas and TV? Ever wonder how leading stars like Song Joongki, Ha Jiwon, or Song Hyekyo look amazing both on and off camera? We’ll be spilling the secrets of how top Korean celebrities achieve such a naturally flawless bare-faced look through skincare. Stick around for an exclusive meet and greet with YouTuber Joan Keem!


Friday – July 29 5:00PM – 6:00PM

Glow from within – Yoga & Natural K-beauty tips with Sunina Young

Wind down after a long day at KCON with us! Learn the latest yoga & face yoga tips from wellness guru Sunina Young and natural skincare tips from K-beauty experts Glow Recipe for a glowing, lit from within complexion.


Saturday – July 30 12:30-1:30PM

Korean Skincare Panel with Beauty Experts 

We’ve invited a panel full of beauty experts to talk about how K-beauty has influenced their daily beauty routines! Our lineup includes: Glow Recipe co-founders Sarah & Christine, YouTuber Joan Keem, Kristie Dash of Allure Magazine, Jude Chao of the wildly popular K-beauty blog 50 Shades of Snail and Joyce Kong from Refinery29. We will be answering questions and talking about the latest K-beauty trends!


Saturday – July 30 4:30-5:30PM

Korean Nail Trend Workshop with Unistella

Always wanted to try the #glassnails trend? Here’s your chance! Nail artist Park Eunkyung, or Unistella, will be leading a workshop on the latest K-nail trends, while also spilling her secrets on the latest K-nail trends loved by her celebrity and K-pop star clientele.

Sunday – July 31 11:00-11:30AM

Meet & Greet with Jude Chao of Fifty Shades of Snail

Come meet the blogger Fifty Shades of Snail IRL at the Glow Recipe Booth!


Sunday – July 31 12:30-1:30PM

K-beauty workshop by skin type with Joyce Kong
Everyone’s skin is different and unique, which calls for a myriad of products with different textures or ingredients to match you. We break down and simplify the mythical K-beauty routine into distinct skin types, focusing on which natural ingredients will help you achieve your #skingoals. Refinery29’s Korea correspondent Joyce Kong knows the ins and outs of the Korean beauty market, and will be sharing her insights into which products are the best for you!

The first 100 workshop participants and the first 200 panel attendees will receive a special gift from us! Seats are filling up quickly, so be sure to download the mobile KCON app (for Apple and Android) to ensure your spot in the workshops! While you’re on the app – be sure to give both our co-founders, Sarah and Christine a thumbs-up “like”!

If you’re not able to make it to KCON NY, we’ve got more exciting announcements coming up soon! Sign up on our email list and follow us on Instagram and Twitter @glowrecipe to stay up-to-date with our latest adventures!

Get your #kconglow on,
The Glow Recipe Team


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