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Trendspotting: K-Beauty’s Top Trends for 2017

2017 is the year of gorgeous skin…

That’s what we say every year, but this year, we’re serious. K-beauty is constantly rising to new levels of ease + innovation, and 2017 will be hallmarked by totally new, unique masking textures + experiences to maximized antioxidant treatments that easily and seamlessly plug anti-aging care into the routine. It’s a new year, and that means a new crop of straight-outta-Seoul picks, tricks, and trends lovingly curated by Glow Recipe. Read on to learn what we anticipate will make a huge splash this year!

Water Rubber Masks

Just when we thought rubber masking, the Korean post-facial staple, couldn’t get any cooler- it totally did. MD’s Pick Water Rubber Masks are at the next level of DIY, with powder, hyaluronic essence, mixing tray, and spatula all neatly rolled into one package. Water Rubber masks take the modeling mask trend to the next level with a whole new skin-loving texture created by mixing the special essence (vs regular water) with the powder. They have a beautifully translucent and glimmering texture when applied, and when removed, skin is visibly glossy and dewy with serum. We dubbed the sheen ‘face gloss’- that optimal healthy sheen K-beauty is so loved for! 


Peeling Sleeping Masks

Overnight multitaskers are an emerging K-beauty wunderkind: take Make P:rem’s Radiance Peeling Sleeping Pack, a (aptly named!) radiance boosting, gel-type sleeping cream + mask that gently resurfaces skin overnight while smoothing, soothing, and deeply hydrating. It gently resurfaces skin with Lactobionic Acid and deeply hydrates with Ceramide and Hyaluronic Acid. Lactobionic Acid works on the surface of the skin to ‘unglue’ dead skin cells without the irritation typically associated with BHAs and AHAs, making this treatment ideal for both nightly use and even sensitive skin types in need of exfoliation. Peeling sleeping masks leave skin looking fresh and radiant in the morning, and make those weeks when you just don’t have time for exfoliation much easier by merging it with beauty sleep! #easypeasy


Single Use, Perfect Portions

We’re seeing a rise in hygenic tools that come pre-portioned with just the right amount of product, making travel or quick tune-ups seriously easy and so convenient! A great example is Wonderbath’s Salon de Tte, which acts as a 4-in-1 cleansing wipe, makeup remover, gommage exfoliator, and toning pad. It’s loaded with 20 tea extracts and leaves skin feeling clean, soft, and renewed. It’s a great travel alternative to cleansing oil, and the dual-sided mitt wipes away even stubborn makeup to ready skin for a quick splash of cleansing water. Another is Wish Formula’s Squish and Bubble Mesh Mask, the bi-weekly exfoliating and brightening Vitamin C treatment conveniently housed in it’s own single use pad that exfoliates and renews, giving skin a deep cleanse and a serious antioxidant boost in the process.


Midnight Hues + Visible Ingredients

The Korean fascination with anti-aging care sparks ingenious formulas- specifically those packed full of especially antioxidant rich, midnight hued ingredients that maximize anti-aging care in a single step. We’re seeing formulas free of colorants, with a serious focus on large concentrations of these key antioxidants.  The J. One Black Jelly Pack is the nighttime compliment to the cult-status makeup gripping Jelly Pack. Used as a hydrating overnight treatment, the Black Jelly Pack is a naturally colored, deep purple gel with 6 healing midnight hued extracts including truffle, blackberry, black bee propolis, and black pearl. The treatment visibly firms, lifts, and plumps the skin overnight. Yuri Pibu’s Black Tea Firming Mask packs a heady 70% black tea and red wine extracts. The pudding-weight age-defying mask reduces the appearance of wrinkles with powerful antioxidants and intense hydration. Black tea extract is a source of antioxidants and nutrients that revitalize cells and counteract loss of firmness. Red wine extract restores elasticity to skin while brightening and correcting tone, all while adding a decidedly delicious scent to this mask!

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The future of masking is- well, now. We’re seeing a rise of super cool, fascinating new mask formats, some of our favorites of which come from newcomer brand Make P:rem. New technologies include the Double Effect Layering Mask, born of the layering ideology behind the K-Beauty routine itself. The Layering Me mask contains two sheets that are worn simultaneously, each of which is soaked in two unique essence formulas. This intelligent, timed absorption reveals skin that’s noticeably firmed, taut, and hydrated- and the effect is like doing two targeted masking treatments at once.  The Sauna Foil Mask is a two layered mask: the essence-soaked cotton layer delivers hydration, key ingredients, and nourishment, while the foil layer prevents evaporation and warms the essence for enhanced absorption into gently warmed skin. 

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In-Shower Treatments

Korea’s latest bent on in-shower treatments is the product of a busy lifestyle- when better to maximize our self care + skincare than in the bliss of shower time? The Merbliss Wedding Dress and Full Moon Soaps act as 2-in-1 cleanser and mask bars that reveal glowy, smooth skin with extracts of Neroli, Sulfur, and White Pearl. The In-Shower Mask from Make P:rem is a handy berry and Hyaluronic Acid powered mask that allows me to get my hydrating wash-off mask fix in while shaving or deep conditioning, while the Radiance Cleansing Pack combines the oft-forgotten clay mask with a powerful cleanser for the ultimate pore purifying, time saving treatment.

On the hunt for something totally new? Let us know what skincare you’re craving in 2017 in the comments!

Happy new-you New Year,

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  • Tinisha Lambeth Jan 11, 2017 5:23 am

    I would love to see more multi-taskers for busy, working moms. I would like to see some excellent makeup recommendations with clean ingredients. I also love "skin-tertainment" products. The more fun and unique a product is, the more likely I am to stick with it. Finally, organic, clean, and green ingredients are very important to me. Thanks!

  • Cathy Lichtig Jan 10, 2017 11:07 pm

    HI, love the products I have so far! My question is about using a clarisonic or any other cleansing tool. It seems like your products have to b applied gently. Is a clarisonic a no no?

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