Your Pineapple-C Bright Serum Questions, Answered

We’re *so* excited to announce that we just launched the Pineapple-C Bright Serum, a powerful Vitamin C serum formulated with 3 types of vitamin C including 22% pure Pineapple Juice — a potent source of natural vitamin C, AHAs and Bromelain Enzymes. And it looks like you’re just as excited as we are because we’ve gotten a ton of questions about this unique product. To help you get the most out of your Pineapple-C Bright Serum, we put together this comprehensive FAQ of your most-asked questions. Read on to learn everything you ever wanted to know about this special serum.


Q: What are the benefits of vitamin C?

A: Vitamin C is amazing at brightening your complexion, fading acne scars — it even increases collagen production and smooths fine lines and wrinkles. It’s a must-have for any skincare routine.

Q: Why pineapple?

A: Pineapple is one of the most potent forms of natural vitamin C which makes it an amazing source for brightening and evening your skin tone as well as protecting the skin from environmental stressors. Its brightening abilities are awesome but it also helps to smooth and resurface your complexion thanks to its natural source of AHAs and bromelain enzymes. When combined, all of these benefits provide a true skin rejuvenating experience aiding in brightening, exfoliating, and hydrating the skin—all at the same time. Craving more pineapple? Read the full explainer here.

Q: What is the pH of the Pineapple-C Bright Serum?

A: The pH is between 4 and 4.2.

Q: Is it sticky?

A: We formulated the Pineapple-C Bright Serum to be silky, lightweight, and ultra-smooth. Apply 1-2 drops, then spread a thin layer and pat until it absorbs.

Final_20190221_Pineapple-CBrightSerum0188 2 (1).jpg

Q: Is the formula vegan?

A: Yes, the formula is vegan and cruelty-free!

Q: Is it ok for acne-prone skin?

A: Definitely! Pineapple is rich in natural AHAs and bromelain enzymes that buff away dead skin cell buildup while natural vitamin C visibly fades dark spots. Win-win!

Q: What are Bromelain Enzymes?

A: Bromelain Enzymes are protolytic enzymes which have known health benefits for the skin and are also used for wound healing. They essentially contain healing properties, anti-inflammatory properties, and can control hyperpigmentation for a more even skin tone creating a natural glow.


Q: What are the differences between pure vitamin C, vitamin C derivatives, and natural vitamin C?

A: Pure L-Ascorbic is the most well known and researched form of vitamin C. It is known for its ability to brighten dark spots and hyperpigmentation as well as proactively protecting the skin from free radicals and photodamage that can lead to fine lines and wrinkles.  While this is the purest form of vitamin C, the main issue is that it is extremely prone to oxidation which renders the formula ineffective.

This is where vitamin C derivatives come in. 3-O-Ethyl Ascorbic acid, for example, is formulated with a combination of ascorbic acid and ethyl group which helps to stabilize the formula while providing those same skin brightening effects. The same goes for natural vitamin C’s like pineapple as they are amazing at brightening while remaining fresh for a longer period of time. No matter the vitamin C you choose, they all provide that major brightening power for a clearer, glowier complexion. This is why we decided to combine all of these superpower brighteners together to make the ultimate brightening serum that is more stable, effective, and long-lasting.

Q: What is 3-O-Ethyl Asboric Acid?

A: 3-O-Ethyl Ascorbic Acid is a stabilized vitamin C derivative that has a higher percentage of Ascorbic Acid than other derivatives, making it more powerful and competitive vitamin C.  It is made up of 75% Ascorbic Acid and 25% Ethyl Group. The Ethyl Group is a small carbon unit that stabilizes the ascorbic acid while keeping it as pure as possible. It further helps to brighten and even skin tone while acting as a powerful antioxidant giving you your glowiest skin ever.

Final_20190221_Pineapple-CBrightSerum0602 1 (1)

Q: How are you supposed to apply it?

A: Since it’s such a powerful serum, all you need is two drops, applied after cleansing and toning, and you’re good to go. Make sure to follow up with SPF is using in the morning.

Q: How often should I use Vitamin C?

A: You can use it every day, morning and night! During the day, make sure to follow with sunscreen as vitamin C and AHAs can increase light sensitivity. For sensitive skin types, use 3-4 times a week and gradually increase usage. This serum was formulated to be perfect for all skin types including sensitive skin thanks to built-in soothers like aloe and chamomile but  It’s still important to give your skin time to adjust. This is especially true for those who have never used a vitamin C serum before.

Q: I heard Vitamin C is vulnerable to heat and light. How should I store it?

A: Keep it away from the sun! We like to store our Vitamin C inside the box, away from direct sunlight. You could also pop it in the fridge if you like.  

Q: My vitamin C has turned a dark brown or orange color. Is this normal?

A: Vitamin C aka L-Ascorbic Acid is incredibly difficult to formulate. This is because it is prone to oxidation. This means that overtime ascorbic acid slowly transforms into the chemical dehydroascorbic acid or DHAA. This can cause your vitamin C to turn from a clear liquid to a brown, orange or red color. While this change won’t harm your skin, it is best to discontinue use as the vitamin C will no longer be effective. Thankfully, we have formulated our serum with two stabilized forms of vitamin C along with pure L-Ascorbic acid which helps your serum remain fresher— longer.

Final_20190221_Pineapple-CBrightSerum0818 (1)

Q: Can I use Retinol along with Vitamin C?

A: You can, but it’s all about timing. Retinol can make your skin extra sensitive, so you don’t want to use them one after the other. Instead, use your Vitamin C in the morning and Retinol at night. If you have extra-sensitive skin, it’s best to alternate days — using it every day may cause some irritation or redness.  Read our in-depth explainer on what to you can layer your vitamin C with here.

Q: Is Vitamin C better than AHA at smoothing skin texture?

A: Vitamin C is all about brightening your complexion and evening out your skin tone. For instance, if you have acne scars, Vitamin C would be really effective at fading them. AHA, on the other hand, exfoliates and decongests, which is better for smoothing skin. Thankfully, the Pineapple-C Bright Serum contains brightening vitamin C, natural AHAs, and bromelain enzymes so you’ll experience the best of both worlds!

Q: Will the sugars in pineapple cause acne?

A: The sugar found in pineapple is not glucose, which is the sugar most people refer to when it comes to acne. Instead, the sugar found in pineapple juice practices osmosis by balancing water to hydrate skin. So, instead of being irritating It actually an anti-inflammatory that also hydrates the skin.

Q: Is it OK to use on sensitive skin?

A: Yes! However, if you have super-sensitive skin, we suggest starting off by using it every other day and gradually increase usage.

PinneapolieBrightSerum 886_HIGH_RES

Q: How long can you expect to see results in dark spot lightening?

A: Our skin naturally goes through a cell turnover process every 4 to 6 weeks, which means that our skin gets rid of all of those dead skin cells to reveal brighter, happier skin. Because of this natural process, it takes time for our skincare products to work. For brightening products, in particular, you can expect to see results in 4 to 6 weeks.

Q: Does it increase collagen production?

A: Research and clinical studies have shown that Vitamin C can increase collagen production. Plus, it’s an antioxidant that protects your skin from free radicals, which can cause accelerated aging.

Q: Will it make you oily?

A: Nope! In fact, Vitamin C actually helps to balance the skin.

Q: I’ve heard Vitamin C can cause skin damage from the sun. Is that true?

A: Vitamin C can make your skin more reactive to the sun, which is why it’s important to wear sunscreen on top if you choose to apply your serum in the morning. That said, Vitamin C is a potent antioxidant, which can also help your SPF work better by protecting the skin from other free radicals that can cause environmental damage.


Sorry, we couldn't find any posts. Please try a different search.