Your Questions About Our New Avocado Serum, Answered


Is this made with real fruit?

You bet! Like all of our products, we use real fruit as ingredients, like extracts and oils.

What are ceramides and what do they do? 

Ceramides are naturally occurring fatty acids that make up 50% of our skin’s outer layer. When the ceramides in your skin are compromised or depleted, it results in dryness, redness and irritation. Adding ceramides to your routine helps to keep your skin’s moisture barrier healthy, keeping skin hydrated and plump.

What are the types of ceramides it contains?

We chose 5 ceramides that are identical to the ones found naturally in our skin. This means they absorb more efficiently than topical ceramides and most effectively hydrate the skin and reduce redness and discomfort. The 5 ceramides in our Avocado Recovery Serum are: Ceramide EOP, Ceramide EOS, Ceramide NP, Ceramide NS, and Ceramide AP.

Is there fragrance in the formula?

Our Avocado Recovery Serum is fragrance free! The fresh scent in the formula comes from plant extracts that also have moisturizing and antioxidant benefits.

Where was the formula made?

This formula is made in the United States.


Is it safe to use every day?

Yes, our Avocado Serum is formulated to be gentle enough for everyday use while still being effective in soothing irritation and relieving redness. It’s all about strengthening your skin.

Can I use it in my AM and PM routines?

Yes! Our Avocado Recovery Serum is super gentle and hydrating, and totally safe to use in both your morning and nighttime routines. When using it in your AM routine, we always recommend following with SPF. The lightweight texture works perfectly under makeup and won’t interfere with foundation or other products. It works well in your nighttime routine to deliver soothing nourishment and intense hydration overnight.

Can I use this if I have very sensitive/irritated skin?

Yes, this formula was made with you in mind. The soothing blend of Avocado butter and extract, ceramides, and allantoin work together to calm irritation, and noticeably reduce redness. In a 4 week study 96% of participants agreed their skin felt soothed and rebalanced after consistent use.

How does this compare to the Avo Melt Retinol Sleeping Mask? How does it work with the Avocado Melt Retinol Eye Mask?

Our Avocado line is all about nourishment! The Avocado Retinol products help nourish and firm the skin, while the Avocado Ceramide Serum helps to nourish and soothe.

While our Avocado Retinol Sleeping Mask helps to plump and hydrate and nourish the skin in the form of a dense, creamy sleeping mask, our Avocado Recovery Serum works to reduce redness, soothe irritation, and even the skin tone in a lightweight, milky formula. It’s totally safe to use both in the same routine!

Our Avocado Recovery Serum pairs perfectly with our Avo Eye Mask. Apply your Avocado Eye to the orbital bone area of your freshly cleansed and toned skin. Then, dispense one-two pumps of your Avo Serum and gently pat into slightly damp skin.

Is this suitable for acne prone, oily skin?

The Avocado Recovery Serum works really well for all skin types, including those with oily, acne-prone skin! Research has shown that a weakened skin barrier may contribute to acne formation. Since ceramides are instrumental in skin barrier function, this formula helps to rebuild and repair the skin, which helps to prevent breakouts. It’s also lightweight and fast-absorbing.

Is this formula safe for the eye area?

We recommend using only ophthalmologist approved formulas for the delicate eye area. Our Avocado Retinol Eye Mask is a nourishing, brightening formula for the eyes and a perfect compliment to the soothing Avocado Serum.

Can I use this with other Glow Recipe products?

Yes! These formulas all work well together to give glowing, bright skin. Our entire line of products was formulated to be effective alone while being gentle enough to use together. Ceramides work well with other actives like AHA, BHA, Retinol & Vitamin C, etc. We always recommend patch testing new ingredients + product combinations on the back of your hand before trying on your face.

How do I use this other Glow Recipe serums?

If your skin is also dry or dehydrated, you can pair our Recovery Serum with Plum Plump for maximum hydration. Apply Plum first, then Avocado Recovery.

If you’re also battling breakouts and/or acne scarring, follow the Avo Serum with our Pineapple-C Bright Serum to combine the brightening and soothing effects of each formula.

If your skin is a bit dull and/or you just want to add a glowy, dewy finish, apply Watermelon Dew Drops to the high points of your face after serum application.

Are there any ingredients I should avoid when using this serum?

The Avocado Recovery Serum is a gentle, everyday serum but we always recommend patch testing new ingredients and product combinations on the back of your hand before trying on your face.

Do I need to follow the Avocado Recovery Serum with SPF?

Yes! We always recommend using SPF in your AM routine on any exposed skin. Our Avocado Recovery Serum is super lightweight, and layers well under your other products, including SPF.

Can it be used in the same routine as my other favorite serums?

We can’t speak to how our Avocado Serum will interact with formulas from other brands, but we can confirm this is a gentle, nourishing daily serum. We recommend patch testing new ingredients and product combinations on a small portion of your arm before trying them together on your face.

Is it non-comedogenic/non-acnegenic?

While the formula is not tested non-comedogenic/non-acnegenic, this gentle blend was formulated to work well for all skin types. The lightweight milky formula and calming ingredients help relieve skin irritation without clogging pores.

Is this suitable for eczema, rosacea, or other skin conditions? 

While it’s not clinically tested for eczema or rosacea, the formula is dermatologist tested and clinically proven to significantly reduce redness overtime. Nourishing ingredients like Ceramide-5, Avocado, and Allantoin help keep skin soothed and healthy-looking.

Can I use this if I’m pregnant?

Thanks for asking! Like the rest of our line, our Avocado Serum is a super gentle fruit and plant based formula. However, anyone who is pregnant or thinking about becoming pregnant should share all cosmetic ingredient lists with their doctor to allay any concerns.


What does it smell like? Is the scent strong?

It smells soothing and fresh, with a hint of green tea and aloe. This fades upon application and won’t be noticeable!

Does it leave a tacky finish?

It has a super lightweight texture that leaves your skin feeling hydrated, but never tacky or sticky. We always recommend gently rubbing in your skincare until it’s evenly absorbed.

Where should I store my Avocado Ceramide Recovery Serum?

Hi! We recommend keeping your Avocado Serum in a cool, dry place (out of direct light!), along with the rest of your skincare products. You are welcome to store it in the fridge for a cool, refreshing effect.

Is the packaging recyclable?

Yes! The glass packaging is 100% recyclable, either at home or through our send-back program with our partner, TerraCycle! The carton is also 100% recyclable, made with a blend of PEFC-certified recycled paper, free of acids and heavy metals, and printed with soy ink.


When will this be available to shop?

3/30 – Online at Glow Recipe, Sephora US and Sephora Canada

4/1 – Online at Cult Beauty 

4/9 – In-store at Sephora US and Sephora Canada, and online at Sephora Hong Kong

4/15 – Online at Sephora Singapore & Sephora Malaysia

4/22 – In-store at Sephora Hong Kong, Sephora Singapore & Sephora Malaysia

4/27 – Online at Mecca

May – It’s coming to Douglas in Germany at the end of May, stay tuned for an exact date!


Glow Recipe

Avocado Ceramide Recovery Serum