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A Look Back at Watermelon Glow Sleeping Mask

If there’s one thing we can count on, it’s that everything changes — people move, kids grow, and, in our case, products evolve. And that’s why we’re saying a bittersweet goodbye to our original Watermelon Glow Sleeping Mask. The good news? In doing so, we’re making room for bigger, better, and more effective formulas in the works. (If you’re devastated, though, snag a few jars while you still can.)

To give Watermelon Glow Sleeping Mask the send-off it deserves, though, we wanted to formally recognize all the things that this unique formula pulled off. Our very first Glow Recipe skin-care product (!), it went above and beyond our expectations, selling out multiple times and inspiring a trend of overnight face masks. Ahead, take a look back at the Watermelon Glow Sleeping Mask — and get ready to see what’s next.


The number of people on the waitlist at launch after it became a viral sensation. (Before launch, the waitlist reached 5,000 people!)


The number of watermelons we were cutting each day to put into the Sleeping Mask. If that sounds exhausting, consider this: We had to remove the seeds (to then press for watermelon seed oil) and hard stems by hand.

Winter is coming

To account for off-season produce, we hand-scooped and froze the watermelon to ensure that the watermelon in the sleeping mask was as fresh as possible.


The number of times Watermelon Glow Sleeping Mask sold out once we launched it.


The jars are entirely recyclable, and even created with 20% recycled glass to actively repurpose waste.


The number of months it took to preserve the watermelon (via a secret process!) before putting it into the formula.


The place where the Watermelon Glow Sleeping Mask became a best-seller in its inaugural launch year. (We’ve got the receipts.)


The number of views that our former intern, Jo, received on a video about how to get glass skin.


The number of hacks we recommended to max out the results of the sleeping mask.


The amount of water that’s in watermelon — along with amino acids and antioxidants, of course.

Keep reading about the wonders of watermelon:

Glow Recipe

Watermelon Glow Sleeping Mask


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