It’s no secret that the beauty industry has a lot of work to do to diversify its workforce, ourselves included. We launched our Community Mentoring Initiative to help create more opportunities for small multicultural businesses. For a period of three months, selected businesses gain direct access to our co-founders Sarah and Christine, as well as support from our in-house teams to help with business strategies and provide resources.

Keep reading to learn more about the brands to watch.

Wylde One

Founder Stephanie Park created wellness brand Wylde One to make wellness feel joyful, easy, and accessible for all through plant-powered wellness ingestibles, so you can focus on being your most vibrant self.  Every product is created with sustainably-sourced natural ingredients, including adaptogens, medicinal mushrooms, nootropics, and superfoods, and designed to be a delightful staple in your daily wellness routine.

Musée Beauty

Kaya and Tara are sisters who share two passions: makeup and art. In 2018, they had an idea that led to the creation of Musée Beauty, a brand that combines art and makeup for people who love to use makeup creatively. 

Pear Nova

Rachel James’ love for art and passion for elegance led to the creation of luxury nail company Pear Nova, where the mission is to celebrate all skin tones while creating healthy nail products. Pear Nova products draw inspiration from world wonders, runway designers, and remarkable women.

Lulu & Guy

Founders Cynthia and Gihan turned their passion for making body butters in their kitchen into a business that encompasses body care as a form of art, self-expression, and self-care wrapped up in a jar.

Thank you to everybody who applied for our initiative! Stay tuned for when applications reopen.