Like most things in life, skin constantly changes. (No surprise there — that’s partly what led to our approach to Take It Day by Day, Skin by Skin.) And over the years, you might notice your skin changing in new or unexpected ways, like the appearance of dark spots, sagging skin, or the formation of crinkles around your eyes. We at Glow Recipe believe you should feel empowered to meet your skin wherever it is, and if it’s currently looking less firm and supple than usual, good news: A shift in your skincare routine can help.

We’re talking about the new Pomegranate Peptide Firming Serum. As the latest face serum to join our fam, it’s formulated to visibly firm, lift, and deeply hydrate skin, effectively yet gently addressing concerns that might arise with time. Whether you’re looking for prevention or actively trying to reduce the look of fine lines, wrinkles, and uneven skin texture, this powerful formula can help, thanks to a lineup of peptides, pomegranate, and our hydration go-to, hyaluronic acid. They work together to deliver clinically effective results, giving your skin what it needs now while protecting it for the future. Here’s how it works.

What’s inside

While every part of our formula serves a purpose, it’s the peptides that do much of the heavy lifting (literally) and firming in this formula. First, a quick refresher on peptides: Peptides are chains of amino acids that serve as the building blocks of the proteins used by skin. When you apply them via your skincare products, they support collagen and elastin. These serve as skin’s scaffolding, keeping it smooth and supple. Not surprisingly, these peptides are called signal peptides, and you can find two types in our Pomegranate Peptide Firming Serum. These work to boost skin’s firmness over time and smooth lines.

But there are other types of peptides, too, including what’s called a carrier peptide. Carrier peptides stabilize and deliver other ingredients; in the case of our serum, we’ve harnessed combined signal and carrier peptides to deliver minerals (namely, copper) to enzymes in skin, which in turn use them to maintain skin’s natural collagen and elastin.

Next up, there’s the namesake pomegranate, which contains multitudes. For one, its oil is packed with fatty acids, which fortify the skin barrier and counteract dryness. But this fruit is also rich in enzymes, which dissolve the glue that binds dead skin cells together; they’re gentler than your usual exfoliating acids, but still offer a mild brightening and smoothing effect. Pomegranate extract is also brimming with antioxidants. The pigments that give pom its reddish-purple hue are actually anthocyanins, which are rich in vitamin C — and therefore supply antioxidants.

Finally, if you’re familiar with our lineup, then you won’t be surprised that hyaluronic acid plays a role in the Pomegranate Peptide Firming Serum. It offers an immediate plumping effect (along with the requisite hydration) for a visible payoff while the peptides work their long-term magic over time. 

How to use it

Morning and night, dispense one to two pumps of the Pomegranate Peptide Firming Serum and gently pat it onto your face and neck until it’s been fully absorbed, taking care to apply it in an upward sweeping motion on the neck. (FYI: It’s been tested and proven to visibly improve lines and wrinkles on the neck, and tighten the appearance of sagging skin on the jawline — more on that in a moment.)

Although the serum has a milky oil texture, it dries down quickly. And once it does sink into skin, follow up with moisturizer. (For extra plumping action, try Plum Plump Hyaluronic Cream.) When you’re applying this during the daytime, don’t forget to finish with sunscreen, like Watermelon Glow Niacinamide Sunscreen SPF 50.

In a clinical study of 31 subjects, when used as directed, participants experienced a 97% improvement in reduction of the appearance of lines and wrinkles after four weeks of use. After eight weeks, there was an 84% improvement for a lifted appearance.

And, in a clinical study conducted over four weeks*:

• 93% agreed skin looks firm, lifted, and smooth
• 100% agreed this product made lines and wrinkles on neck area less visible
• 100% agreed the serum immediately moisturized and made skin feel softer
• 96% agreed the firming serum tightens sagging skin around the jawline

We’re thrilled to be able to continue with you throughout your skincare journey, wherever that may take you — and can’t wait for you to try the Pomegranate Peptide Firming Serum (and see its incredible results) for yourself. Got questions? Just leave a comment below and we’ll get back to you!

*Based on a consumer perception survey of 31 subjects after 4 weeks.

Read more about maintaining healthy, youthful skin:

• The Different Types of Skin Texture
• The Glow Guide To Hormones & Your Skin: The Forties
• How Long Does It Take to See Skincare Results?