When I first discovered K-beauty, the Oil Cleansing Method was espoused as one of the primary ways Korean and Asian beauty cultures differed from our own. The concept seemed revolutionary to me as well. Before cleansing oils, I was terrified to wear foundation in fear that it would break me out, mostly due to my own ineptitude…
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It starts out innocently enough. You notice a tiny little dark splotch that wasn’t there before, so you add a brightening serum to your routine. Then you decide your pores are a tad too big for your liking, so you add two serums to your routine. It’s only a matter of time before you realize…
It’s that time of year — when spring break collides with festival season, all the way from South by Southwest in March to Coachella in April to Bonnaroo in the summer. And while festivalgoers have their uniform pretty much down — cut-offs, fringe, boots and all manner of gypsy-bohemian accouterments, not to mention no shortage…
If you’re one of those women who crams all your beauty products in a drawer, it’s time to see the light and get your vanity beautified. After all, skincare shouldn’t be a chore — it may well be one of the few moments in your busy day that you take just for you, to care…
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In a few short days, it’ll be 2016 and with it, New Year resolutions filled with promise. While we’re all for dreaming big, it’s said that it’s easier to follow through with resolutions if they are broken into smaller, more ‘achievable’ segments. So we’ve gathered the 10 best and easy-to-do tips we heard this year, so that…
If you’re new to the realm of Korean beauty and need some guidance navigating all of the options and products, we’ve made the Korean skincare routine easy and simple by curating mini-sized, trial kits. We walk you step-by-step through a complete skin care routine for your specific skincare concerns. These trial kits are perfect if…
We’ve been getting a lot of questions on what rubber masks are and how to use them. See below for a deep dive into one of the most buzzed about trends in beauty! What are rubber masks? Rubber masks are a celebrity facial staple that has been around for years in Korea. It’s often used at…
We just received our top-selling Whamisa Sea Kelp masks back in stock. As delighted as our customers must be, I was literally jumping up and down with joy as I was personally waiting to use these again as well! When I find the time to decompress after a long week and want to fully enjoy the…
Skincare 101 is now in session! Between studying for tests, writing papers, going to class, volunteering, and socializing with friends, where is there time for a nourishing skin care routine? I know as a busy, constantly on the go student, bouncing between what seems like countless activities in a day, my skin doesn’t get all…