Have you ever looked at Korean pop stars and wondered how they achieve such perfect, dewy skin? You’ve probably thought to yourself that it costs an arm and a leg to get to that level of flawless sheen. We’ll let you in on a little secret, it doesn’t. In fact, the intensely hydrated, almost wet-looking…
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Join the Glow Gang
Exclusive deals, first looks & more, this way
You know that fresh-from-the shower glow your skin has when you hop out of the tub? Korean women call that dewy shine mul-gwang, or Water Glow. It’s one of the most popular looks in K-beauty because it’s a gwang that leaves your face hydrated and supple without looking greasy. On days when you’re short on…
Is there any veggie more overlooked than the artichoke? They generally show little color or vibrancy like other produce picks do and they can be polarizing on their tastiness. But there’s one thing everyone can agree on: This unsung heros of the vegetable world are little health powerhouses. And, it turns out their extract, when…
Once upon a time, glowy skin was glowy skin was glowy skin. It more or less looked the same and getting it usually involved some sort of makeup—foundations with optical diffusers, luminous concealers, shimmery highlighters, or some strategically-placed combination of it all. Today, thanks to skin-obsessed women in Korea whose goal it is to get…
Keep in touch with The Glow Edit
Keep in touch with The Glow Edit
Super-glossy skincare routines may be all the rage now, but sometimes you don’t want to shine bright like a diamond — especially if your skin already has a little too much shine already. If your glow M.O. leans more towards the lit-from-within radiance, then you’re a Natural Glow champ. The good news is it’s beyond…
One of the best things about K-beauty — besides all the different ways to get your glow on — is that the industry is always evolving. The constant research and innovation it takes to be the best-in-class skincare destination means that South Korean beauty brands are always pushing for professional-grade results derived from the most…
Achieving perfect skin isn’t easy, but it’s an attainable feat if you have the right products in your arsenal. We’re talking about mega-hydrators that are rich in nutrients and environmental fighters. Our namesake Watermelon Glow duo foots this bill with light as air formulas derived from organic watermelons – a delicious fruit that’s essentially a…
Skin-stripping, oil-zapping ingredients like salicylic acid, benzoyl peroxide, and retinoids are the usual suspects when combating pimples, whiteheads, and blackheads. Sure, they help clear things up, but usually at the expense of something else (hydration, bounciness, radiance). Your days of making skin trade-offs are over, because there’s a way to banish breakouts without turning into…
Comb through any drugstore aisle or Sephora shelf, and you’ll see a healthy assortment of products touting some kind of “natural” or “non-toxic” aspect, a big trend in the skincare world right now—and of paramount importance to beauty consumers. (Aka: You guys.) And that’s not surprising since, on average, we’re slathering, lathering, and massaging our…