Water Glow Cheat Sheet

You know that fresh-from-the shower glow your skin has when you hop out of the tub? Korean women call that dewy shine mul-gwang, or Water Glow. It’s one of the most popular looks in K-beauty because it’s a gwang that leaves your face hydrated and supple without looking greasy.

On days when you’re short on time, you can create this look with just a few key steps. Editorial and celebrity makeup artist Katie Jane Hughes says your goal is to build up your glow with light layers of hydration rather than slathering on a heavy cream.


In between your applications, you’ll need a mist to set everything in place. The Whamisa Organic Flowers Olive Leaf Mist is a soothing spritz that seals in moisture. Follow that up with a lightweight and quick-absorbing moisturizer like our Watermelon Glow Pink Juice Moisturizer. It delivers a burst of antioxidants and hyaluronic acid for a bright and even complexion. Finish things off with a fortifying primer like Blithe’s Hydro Priming Cream to add an extra shot of luminescence. 


For a smoother finish, Hughes advises warming your products between your fingers before patting it into skin for a makeup-free strobed effect. And there you have it: three easy steps, one gorgeous glow.

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