We’re so excited to announce that Glow Recipe will be live on QVC this week!
We’ve both spent many a night sheet-masking & snacking with our moms in Korea and watching the home shopping network. In the US, we always knew that QVC would be such an amazing way to educate on the philosophy behind Korean beauty and skincare. QVC currently reaches almost 100 million homes and provides a great platform for women all over the US to learn about beauty in an easy, enjoyable way.
We were over the moon to visit the QVC offices in Pennsylvania for the first time earlier this year. Working closely with the wonderful buying team there, we slowly started to put together a list of our customer favorites and new launches for our inaugural show. This was based on months of our customer feedback and tester panel as well, and we pored over what products would work best for a diverse range of skin tones, types and concerns.
We knew that QVC had some of the most stringent testing requirements in the world, starting with months of safety and stability testing to ensure every product on air met their extremely strict requirements. Every product would be put through weeks of tests such as exposure to heat, freezing cold, patch testing on dozens of consumers with various skin types, including sensitive etc. In addition to safety testing, consumer testing on products would be needed to help determine the benefits of the products. We even worked with a local expert to take before and after pictures of our products, to show the tangible benefits after use.
Thankfully our previous involvement with product testing at L’Oreal helped us navigate this process and we were overjoyed to have seven of our top products pass this rigorous testing. This laid the groundwork for what we’re dubbing ‘K-beauty week’ at QVC, including the 1st ever one hour show dedicated solely to Korean beauty products.
After guest training in Nov at the QVC studios with some very talented show hosts, the last month flew by as we prepared for these shows. And we felt that we had somehow come full circle when we realized that our QVC shows would take place during the month of our 2 year anniversary (which we’ve been celebrating here)!
We’re so excited to announce the below show times and hope that you love our carefully selected curations for these shows. (shop the collection here!)
In celebration of K-beauty week at QVC, we’re also doing a giveaway! (open to US only) Check out our Instagram and tag 2 friends to win a special QVC x Glow Recipe K-beauty gift set for each of you. (each set is worth $60). Thank you again for all of your love and support and we wish everyone a glowing, happy holiday season.
Sarah & Christine
Categories: Glow Recipe