Pressed serums hit the local Korean beauty scene hard this year and we are excited to introduce the originator of new category, Blithe. Despite all the pre-conceptions of a 10, 15 or even 20 step skincare routine, the true Korean beauty routine is about having a range of versatile, high-performance products that can be customized to a routine that meets your needs. We all juggle demanding schedules and multi-task at work, home, with family, friends and loved ones – so why shouldn’t our products do the same? The growth of the multi-tasker category speaks to the rising demand for these products.
So what is a pressed serum?
It’s a new category that is a serum + moisturizer hybrid, combining the concentration of a serum with the comforting hydration of a moisturizer. Blithe’s chemists use what is called ‘slow cooling’ over 36 hours, instead of flash heating, to preserve ingredient efficacy during processing. This is key to the formulation as ingredients in each formula are in concentrations of 60%+.
Pressed serums also utilize a blend of fermented natural oils with high skin affinity to leave skin comfortably hydrated without heaviness – fermentation helps to micronize ingredients and are especially great way to formulate oils that absorb quickly.
How do I incorporate a pressed serum into my routine?
The key to pressed serums are versatility. You can use it after cleansing and toning to replace the serum and moisturizer step. If you feel your skin needs an extra boost, layering an ampoule or serum before the pressed serum is also an option. You can also scoop a little more formula than usual onto the finger tips and gently press all over the face as a sleeping mask.
Which pressed serum is right for me?
Tundra Chaga Pressed Serum for fine lines & rough texture
This pressed serum is in a unique, ‘custard’ like texture that quickly melts into the skin after application. Formulated with 60% antioxidant-rich chaga mushroom extract, which grows in the cold tundras, and thrives off the sap of Birch trees.
Crystal Iceplant Pressed Serum for oily & combination skin types
In a lightweight, gel cream texture that deeply hydrates without heaviness, this treatment is formulated with 63% Iceplant extract. Iceplant cells work as a ‘moisture magnet’ in order to survive the brutal Sahara climate, and is known for its calming and cooling properties.
New! Velvet Yam Pressed Serum for dry, dehydrated, dull skin.
68.5% yam extract is folded into a velvety, comforting cream that wraps the skin in hydration. The plant-based mucin found in yam helps to keep skin hydrated, supple and elastic. Tested for 24 hour hydration.
Get your glow on,
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