Pepero Day Giveaway: Celebrate with Glow Recipe!

Pepero Day is a South Korean holiday on November 11th (11/11), where friends, couples, and family give the gift of Pepero to their loved ones – it’s kind of like Valentine’s Day!

You might be wondering what exactly is Pepero (빼빼로)? The standard Pepero is a stick-shaped biscuit dipped in chocolate. Besides the ubiquitous chocolate flavor, Pepero comes in other yummy flavors like almond, strawberry, and melon just to name a few. These snacks may sound familiar to you if you’ve heard of its Japanese counterpart, Pocky.


My friend dressed up as a box of Pepero for Pepero Day!

Pepero Day is now a widely celebrated holiday in Korea. What initially started as small exchanges of a pepero box or two to friends and family now has evolved into a Pepero movement, where elaborate heart sculptures are cobbled together from Pepero boxes as fun gifts and never-before seen limited edition flavors are launched just for this day. Stores feature fancily-packaged gift sets that contain stuffed toy Pepero sticks and extra-large sized Pepero (as long as your arm!) as well as fun DIY Pepero kits. Besides the sentimental sweets, couples and friends also exchange heartfelt letters and notes.


Extravagant store displays sell pre-made gift sets; Image from From Korea With Love


Cute DIY Pepero is a sweet way to express love; Image from Cute in Korea

As for how the holiday began, the myth goes that two schoolgirls exchanged boxes of Pepero to eat at 11/11, at exactly 11:11 am, in order to become as tall and svelte as a Pepero stick. Another popular theory of the origin of the holiday is that 11/11 resembles four sticks of Pepero in a row. (Personally, I think 11/11 resembles all the mists and toners in the Glow Recipe office.)


The Damask Rose Petal Mist and Olive Leaf Mist from Whamisa make a great pair, as does the duo of Blithe Vital Treatment Essences (the Pulp Essence is brand new!). They even resemble different flavors of Pepero, no? 🙂

Not only is Pepero Day a day to indulge in a few boxes of these treats, but a fun, light-hearted way to express thanks and appreciation to those you love. Join us in celebrating Pepero Day! We’ll be doing a GIVEAWAY of fun Pepero flavors and products that spread the love to your skin on our Instagram! Tag a picture of you and a loved one with #GlowingPeperoDay and a sweet note about what makes that person so special to you. Winner will be announced on 11/12!

Plus, enjoy 11% off any of our mists & toners with code PEPEROGLOW. (Until 11/11, can’t be combined with other offers).

Happy Pepero Day!

Get your glow on,

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