The Origins of Pepero Day (11.11) and a sweet skin treat!

Pepero Day is a South Korean holiday on November 11th (11/11), where friends, couples, and family give the gift of Pepero to their loved ones – it’s kind of like Valentine’s Day!

You might be wondering what exactly is Pepero (빼빼로)? The standard Pepero is a stick-shaped biscuit dipped in chocolate. Besides the ubiquitous chocolate flavor, Pepero comes in other yummy flavors like almond, strawberry, and melon just to name a few. These snacks may sound familiar to you if you’ve heard of its Japanese counterpart, Pocky.

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My friend dressed up as a box of Pepero for Pepero Day!

Pepero Day is now a widely celebrated holiday in Korea. What initially started as small exchanges of a pepero box or two to friends and family now has evolved into a Pepero movement, where elaborate heart sculptures are cobbled together from Pepero boxes as fun gifts and never-before seen limited edition flavors are launched just for this day. Stores feature fancily-packaged gift sets that contain stuffed toy Pepero sticks and extra-large sized Pepero (as long as your arm!) as well as fun DIY Pepero kits. Besides the sentimental sweets, couples and friends also exchange heartfelt letters and notes.

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Extravagant store displays sell pre-made gift sets; Image from From Korea With Love

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Cute DIY Pepero is a sweet way to express love; Image from Cute in Korea

As for how the holiday began, the myth goes that two schoolgirls exchanged boxes of Pepero to eat at 11/11, at exactly 11:11 am to symbolize their eternal, unchanging friendship. Another popular theory of the origin of the holiday is that 11/11 resembles four sticks of Pepero in a row.

Not only is Pepero Day a day to indulge in a few boxes of these treats, but a fun, light-hearted way to express thanks and appreciation to those you love. Join us in celebrating Pepero Day! We’ve partnered with one of our favorite companies, Snackfever to create a limited edition box just for for Pepero Day!

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This limited edition box has 5 surprise flavors of Pepero + 3 fun sheet masks & a glow-boosting  ampoule pad – perfect for an indulgent Pepero gift to yourself or to a friend.

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Happy Pepero Day!

Get your glow on,
Cathy

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