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What Is pH & Why Is It Important For Your Skin?

You’ve probably heard the term “skin pH” recently in the news. And it might sound vaguely familiar from high school chemistry class. But what exactly does that mean in terms of your skincare routine? Well, here’s a quick refresher: pH is an acronym for potential hydrogen, i.e. something’s ability to attract hydrogen ions. A less…

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What Sheet Mask Is Right For You?

No matter what your skin concern, from detoxifying to exfoliating to brightening, there’s a sheet mask designed to address it. But apart from your skin needs, sheet masks can also be customized to fit your beauty lifestyle. Wether you’re always traveling or are the queen of pampering, there’s a sheet mask for you. Here are…

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The Ultimate Skin-Cooling Treat

When the mercury tops 80, it’s all about a frosty facial indulgence. Our cooling treat of choice is a freshly mixed rubber mask. Not only does your skin reap all the benefits of the mask’s ingredients, it also gets the benefits of the cooling effect of the mask itself. It’s the perfect hot-weather self-care treat…

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5 Acids to Use In Your Skincare Routine

Skin-care enthusiasts know that the key to fresh, gorgeous skin — the glow recipe, if you will — is all about exfoliation. To unclog pores and remove dead skin cells so that your serums, masks, and moisturizers can do their thing, it’s all about a good chemical exfoliator. To help you find the best one…

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Meet the ID.AZ Face Fit Lifting Cream

Just as anti-aging creams once ruled the beauty aisles, today’s product-of-choice is the lifting cream. Formulated to help counteract and diminish fun things like sagging and loss of elasticity that come with aging, these toning potions work to both strengthen and tighten your skin, but also rebuild its very structure for increased firmness. They’re like…

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